Meet the team

We've got a lot of exciting plans at Craved which means we need some pretty awesome people to make them happen. Small, but perfectly formed, here is our dream team turning the cogs at Craved HQ.


David Voxlin - Founder

David started his career working on climate change and marketing strategy at places such as World Wildlife Foundation (WWF), McKinsey & Co, and LRW, before coming up deciding that there was a way to both create positive social change and spend lots of time tasting food. Remarkably he's managed to stay slim despite living above Kappacasein micro-dairy, the Kernel Brewery, and England Preserves for many years.

Favourite food? Pickles. 

               Tipple of choice? Rum (preferably with a cigar) 


Michael Reed - Operations Manager

Michael began his career at Hubbub Catering in Canary Wharf before joining Craved. Much like David he has managed to avoid the nutritional pitfalls of working around food, mainly by keeping busy as a violinist in his spare time or walking his dachshund Piggy. 

Favourite food? Fried rice

Tipple of choice? Bramble




Leila Al-Qattan - Marketing Manager

After graduating university and deferring law school for a year, Leila decided to move to Shanghai to pursue a career in journalism. But things eventually shifted and she found herself working in PR/marketing in the food and beverages industry, also eating her way through the region. Needless to say, law school is no longer on the table. 

Favourite food? Chocolate, cheese and chillies. Not all together. 

Tipple of choice? Bloody Mary. Extra spicy.