A happy accident. That’s how Jonathan, founder of Sloemotion, describes how the business came to be. It was back in 2002, whilst working on a farm diversification scheme linked with the charity he worked for, that Jonathan found himself unintentionally growing sloe berries.
He’d teamed up with a Yorkshire farmer to try and encourage more natural wildlife in the area. They stopped cutting the hedgerows, planted a wild flower border in the fields and watched as the place came to life, not only with animals and insects, but sloes too (which the birds didn’t like!)
A right of passage for country folk, Jonathan started experimenting with Sloe liqueur and soon after, Sloemotion was born. Jonathan runs the business with his brother; they use a traditional process using whole, handpicked fruit, leaving it to steep whilst the flavour deepens. They use over 10 tones of berries a year to make their liqueurs - over half are from Yorkshire farms, gathered by a team of local pickers.